While the event's primary focus is on publishers and booksellers, printers also attend the fair to stay updated on the latest advancements in book printing. The cutting-edge technologies on display inspire Ukrainian printers to adopt advanced printing methods and materials. These include enhancing print quality, optimizing production processes, and using sustainable materials, which are increasingly crucial in modern publishing.
Artificial intelligence is becoming a vital component of the publishing industry, and at the Frankfurt Book Fair, AI will take center stage as industry professionals explore its potential to revolutionize book production, distribution, and marketing.
The fair also provides Ukrainian publishers and printers with a unique opportunity to engage with the latest global trends and integrate these innovations into the Ukrainian market, driving improvements in the quality of local printing products. This motivates Ukrainian companies to raise their standards to meet European expectations.
For the general program of events at the fair:
General Program of Events